DOMETIC SPRING 2026 CAMPAIGN
RECON Series Launch
Production Proposal – Vision Creative Co
Campaign Overview
Dometic is launching new spring camping gear with a focus on elevated outdoor lifestyle.
Hero product:
Dometic Recon Hardside Large 69L
A rugged, refined cooler built for modern adventure — designed to perform in the wild while looking at home in premium outdoor environments.
This campaign will showcase the Recon 69L as a central part of an aspirational but believable Mammoth Lakes camping experience.
Target Budget: $65,000
Production Length: 2 Shoot Days
Location: Mammoth Lakes
CREATIVE CONCEPT
“Basecamp Elevated”
A tight-knit group of friends escape to Mammoth for a spring reset.
The story unfolds across two days:
Arrival & setup
Day adventure (hiking, lake, trail exploring)
Golden hour downtime
Night camp moments
Morning coffee & reset
The Recon 69L is integrated naturally throughout — never feeling like a product demo, but clearly positioned as essential gear.
The tone is:
Premium but authentic
Adventurous but relaxed
Cinematic but grounded
Think: modern outdoor lifestyle brand meets cinematic travel film.
LOCATION: MAMMOTH LAKES
Mammoth offers:
Snow-capped peaks in spring
Alpine lakes
Forested campsites
High elevation light
Dramatic golden hours
Cool-weather authenticity (perfect for spring launch)
We will scout:
Lakes Basin area
Forested dispersed camping
Elevated scenic overlooks
A flexible basecamp that allows for product-focused setups
HERO PRODUCT INTEGRATION
The Recon 69L will be shown in key moments:
Arrival
Pulled from vehicle
Used as part of basecamp setup
Textures + detail shots (latches, handles, durability)
Midday
Packed with drinks + fresh food
Integrated near lake / trailhead
Group interacting naturally around it
Golden Hour
Used as seating surface
Open lid reveals organized contents
Clean lifestyle composition shots
Morning
Coffee pulled from cooler
Frost, cold air breath, fresh mountain feel
We will capture:
Macro product details
Functional usage
Static beauty shots
Movement & lifestyle integration
Deliverables will allow Dometic to cut:
30s hero commercial
15s cutdowns
Social verticals
Product-focused edits
TALENT
4 Talent:
2 male
2 female
Late 20s – early 30s
Authentic outdoor aesthetic
Diverse but cohesive friend group
Wardrobe:
Neutral earth tones
Spring layering
Clean outdoor lifestyle styling
VISUAL STYLE
Natural light driven
Controlled golden hour sequences
Gimbal & handheld hybrid
Drone for environmental context
Select slow-motion hero beats
Rich but natural color grade
Equipment includes:
Cinema camera package
Aerial (licensed + insured)
High-end lighting for night scenes
Production audio for sync moments
Full grip package
PRODUCTION PLAN (2 DAYS)
Day 1
Morning: Arrival & Basecamp setup
Midday: Lake + activity integration
Golden Hour: Group lifestyle + hero product
Night: Campfire + lantern-lit sequences
Day 2
Early Morning: Coffee + quiet moments
Midday: Secondary location & alt angles
Afternoon: Clean product-focused sequences
Pickup macro & texture shots
DELIVERABLES
Primary:
1 x 30s Commercial (landscape)
Secondary:
2 x 15s cutdowns
4–6 vertical social edits (9:16)
8–12 high-res campaign stills
5–10 product detail images
Optional Add-On:
6-second bumper ads
Raw footage library handoff
BUDGET BREAKDOWN (TARGET: $65,000)
Estimated allocation:
Pre-Production
Creative development
Shotlist & deck
Location scout
Casting coordination
Permits & insurance
Production (2 Days)
Director / DP
Producer
1st AC
Gaffer
Grip
Drone op
Photo capture
Talent (4)
Wardrobe styling
Hair / Makeup
Travel + lodging Mammoth
Catering
Post Production
30s hero edit
Social cutdowns
Color grade
Sound design
Music licensing
Photo retouching
WHY VISION CREATIVE CO
Deep experience in outdoor + automotive lifestyle
High-level camera movement (ground + aerial)
Ability to balance product clarity with cinematic tone
Efficient 2-day capture with strong pre-production
Proven track record delivering premium content within budget
You don’t get “run and gun.”
You get campaign-level execution.