Overland Stockyards – Brand Film & Social Media Proposal

A Vision Creative Co Production

Overview

Overland Stockyards is operating at a level few in the cattle industry ever reach—nearly a billion dollars in cattle sales annually, a massive online auction ecosystem, and a network of ranchers who have trusted Overland for generations. With a new website and app launching in April and the industry currently booming, this is the perfect moment to anchor the brand with a world-class cinematic identity.

Vision Creative Co will create a flagship brand film, evergreen social content, and ongoing social media management showcasing the people, processes, integrity, and scale behind Overland Stockyards. This will be designed to position Overland as the Amazon of cattle trading—modern, trustworthy, and operating with old-school values.

Creative Direction

Core Themes

  • “Your Word Is Your Bond.”
    Authenticity, trust, and long-standing relationships.

  • Scale & Sophistication.
    Massive online auctions, 35k+ heads sold via video, corporate/hedge fund buyers.

  • Grit & Tradition.
    Sorting pens, horseback riding, ranchers gathering cattle in the spring.

  • Modernization.
    The new app, online video auctions, digital-first transactions.

  • Overland as the Bridge.
    Ensuring sellers and buyers are taken care of—every time.

Primary Brand Film (2–3 minutes)

Narrative Structure

  1. OPENING – Early morning at the yard

    • Semis rolling in

    • Steam rising from black cattle

    • Auctioneer warmups, dusty boots, sorting pens

    • Aerial shot of the statue & yard layout

  2. TRADITION & TRUST

    • Ranchers on horseback gathering cattle

    • Brandings (with permission)

    • Interviews / VO: “In this business, your word is your bond.”

  3. THE MODERN MARKETPLACE

    • Clips of online video auctions

    • Reps checking cattle health on-site

    • Screens showing digital bidding (no sensitive info)

    • B-roll of the app / new website (April rollout)

  4. THE SCALE

    • 4,000 truckloads

    • $1B+ in cattle value moving through buyers and sellers

    • 20-load lots selling in minutes

    • Contrast: 3 years ago $70k → now $250k per load

  5. THE PROMISE

    • Highlight why ranchers choose Overland

    • “If there’s ever a problem, we make it right.”

  6. CLOSING

    • Montage of ranch, yard, auction, and delivery process

    • Strong tagline: "Overland Stockyards — Where Tradition Meets Tomorrow.”

Content Deliverables (Video & Photo)

Video

  • ★ Main Brand Film (2–3 minutes, cinematic, mastered in 4K)

  • ★ Short vertical edits (10–30 seconds) for Instagram, Facebook, YouTube Shorts, TikTok

  • ★ Process videos:

    • Sorting cattle

    • Auctioneer close-ups

    • Online sales process

    • Reps verifying cattle at customer yards

    • Rancher horseback sequences

    • Truckload arrival B-roll

  • ★ Interview soundbites cut into micro-content

Expect 30–60+ pieces of content depending on tier.

Photography

  • High-end still photos for:

    • Website (hero imagery)

    • App imagery

    • Social media

    • Press / brochures

    • Team & lifestyle shots

    • Action shots during auctions & ranch sequences

Production Plan & Timeline

Filming Windows

Spring is ideal due to:

  • Ranchers gathering cattle on horseback

  • Prime weather

  • High activity

  • Visual variety (ranch + yard + cattle + trucks)

Estimated Production Needs

  • 2–4 filming days

  • 1–2 days at the yard (auction, sorting pens, semis, statue aerials)

  • 1–2 days on ranches: gathering, horseback, branding, loadout

  • Drone cinematography (Inspire 3 + FPV optional)

  • Travel + accommodations

  • Pre-production & client strategy

Pricing

Core Brand Package

$18,500
Perfect for launching the updated Overland brand.

Includes:

  • 2 days of filming

  • 1 main 2–3 minute brand film

  • 10 short-form edits

  • 40 edited photos

  • Aerial footage (basic)

  • Delivered in 4K

  • 1 revision round

  • Music licensing

Premium Content + Social Bundle

$32,000
Best for establishing a complete marketing backbone for 2025.

Includes everything in CORE, plus:

  • 3 days of filming (yard + ranch)

  • 20 short-form edits

  • 75 edited photos

  • Expanded aerial package (Inspire 3 + FPV)

  • Optional interviews with reps/ranchers

  • App/website feature footage for April rollout

  • Full library of evergreen B-roll for future use

  • Monthly social content calendar (30 days planned posts)

  • Template pack for Instagram / Facebook posts

  • 2 revision rounds

  • Travel included (lower 48 states, fair usage)

“Amazon of Cattle Trading” Full Media Partnership

$58,000 (one-time project)
or
$6,500/month (12-month contract)
(Recommended for their scale & phase of growth)

Includes everything in PREMIUM, plus:

  • 4 production days (multiple ranches + yard + online sale day)

  • 40 short-form edits

  • 120 edited photos

  • Library of lifestyle + storytelling content

  • Dedicated social media management

    • 16–20 posts per month

    • Analytics & monthly performance reports

    • Content strategy & growth roadmap

    • Community engagement (comments, DM replies, basic support)

  • Quarterly micro-campaigns:

    • Spring Run

    • App Launch (April)

    • Fall Cattle Market Push

    • End-of-Year Summary

  • Priority booking for additional shoot requests

  • 3 revision rounds

  • Full licensing buyout