SEGWAY XYBER AIR LAUNCH CAMPAIGN

Creative Production Proposal

Prepared for Segway by Vision Creative Co

PROJECT OVERVIEW

Building on the momentum surrounding Segway's growing electric mobility lineup, Vision Creative Co. proposes a cinematic content campaign for the launch of the all-new Segway Xyber Air.

Unlike traditional product marketing focused on specifications and technical features, this campaign will be built around culture, community, freedom, and youthful energy. The Xyber Air occupies a unique position in the market as a street-legal electric bike that blends the aesthetics of moto, skate, surf, and urban mobility culture.

The objective is to create launch assets that feel authentic, aspirational, and culturally relevant while generating a versatile content library for use across social media, web, retail, advertising, and future marketing initiatives.

CREATIVE DIRECTION

The Ride Between

The Xyber Air isn't simply transportation.

It's the ride to the beach.

The ride to meet friends.

The ride that turns an ordinary afternoon into an adventure.

Rather than showcasing a product in isolation, we will capture the moments that happen around it—friendships, exploration, freedom, and spontaneity.

The visual style will combine:

  • Coastal California lifestyle

  • Urban grit and texture

  • Early 2000s nostalgia

  • Analog-inspired visuals

  • Dynamic action cinematography

  • Social-first storytelling

The final content should feel less like a commercial and more like a glimpse into a lifestyle that viewers want to be part of.

PRODUCTION APPROACH

Shoot Day 01

Lifestyle Action Production

Primary focus will be on capturing cinematic video assets across multiple locations featuring:

  • Riding sequences

  • Group interactions

  • Lifestyle moments

  • Urban environments

  • Coastal environments

  • FPV and drone cinematography

  • Vehicle-mounted camera movement

  • Camcorder-inspired footage for nostalgic texture

Shoot Day 02

Lifestyle & Hero Content Production

The second day will focus on expanding content variety and capturing additional moments that elevate the campaign library.

Deliverables captured may include:

  • Additional lifestyle sequences

  • Secondary locations

  • Hero product moments

  • Talent interactions

  • Social-first content

  • Poster-worthy visual assets

  • Supplemental launch content

This approach provides additional flexibility while maximizing content output from the campaign.

DELIVERABLES

Launch Sizzle Films

A hero launch film designed to introduce the Xyber Air through a blend of lifestyle storytelling, action, and culture-driven visuals.

  • 1x Horizontal Launch Sizzle

  • 1x Vertical Launch Sizzle

  • Approximately 45–90 seconds each

  • Custom color grade, sound design, and licensed music

Social-First Content Package

A collection of short-form creative assets optimized for Instagram Reels, TikTok, YouTube Shorts, and paid social advertising.

  • 10x Vertical Social Videos

  • 15 seconds or less each

  • Social-first creative approach

  • Designed for organic and paid distribution

Content may incorporate:

  • Camcorder footage

  • Mixed media elements

  • Fast-cut montage sequences

  • Collage-style edits

  • Lifestyle moments

  • Product-focused highlights

  • Talent-driven storytelling

Deliverables Include

  • Editing

  • Professional color grading

  • Sound design

  • Licensed music

  • Delivery in platform-specific formats

  • Two rounds of client revisions

CREW & EQUIPMENT

Vision Creative Co. will provide a specialized production team and equipment package including:

Production Team

  • Director

  • Producer

  • Director of Photography

  • Camera Assistant

  • Drone Pilot

  • FPV Pilot

  • Gaffer

  • Grip

  • Production Assistant

Camera Systems

  • RED Komodo X

  • Freefly Ember High-Speed Camera

  • DJI Inspire 3 Cinema Drone

  • FPV Drone Systems

  • Professional Cinema Optics

  • Vehicle Motion Control Systems

  • Handheld & Specialty Camera Systems

Specialty Capture

  • Motocrane Vehicle Rig

  • Titan LT Stabilization System

  • Analog / Camcorder Capture

PRE-PRODUCTION

Included services:

  • Creative Development

  • Director Treatment

  • Location Scouting

  • Production Planning

  • Crew Coordination

  • Scheduling

  • Shot List Development

POST-PRODUCTION

Included services:

Editorial

  • Story Edit

  • Motion Refinement

  • Multiple Review Rounds

Finishing

  • Professional Color Grade

  • Sound Design

  • Licensed Music

  • Final Delivery Formatting

Media Management

  • Backup

  • Storage

  • Archive Management

INVESTMENT

Pre-Production | $3,000

Production Crew | $16,300

Equipment & Specialty Capture | $3,900

Travel, Logistics & Craft Services | $800

Post-Production | $10,400

Subtotal | $34,150

Agency Fee (15%) | $5,123

Insurance (3%) | $1,025

Contingency (2%) | $683

Total Investment | $40,980

CLIENT-PROVIDED ITEMS

To be provided by Segway:

  • Talent Casting & Management

  • Talent Compensation

  • Wardrobe Styling

  • Product Units

  • Product Transportation (if preferred)

  • Permit Fees (if required)

  • Location Fees (if required)

Current estimate assumes permit costs and talent expenses will be managed separately by Segway.

TIMELINE

Pre-Production

Early July 2026

Production

Targeting mid-July 2026

Delivery

Initial edit delivered within approximately 10 business days following principal photography.

THANK YOU

We’re excited to partner with the Segway team again on the launch of the Xyber Air.

From our initial conversations, it’s clear this project is about more than showcasing a new product—it’s about capturing a feeling. The energy, freedom, and culture surrounding the Xyber Air are what make it unique, and we’re looking forward to bringing that vision to life.

Thank you for the opportunity to be involved in another launch with the Segway team. We appreciate the trust you've placed in us and are excited to create something that feels fresh, authentic, and true to the audience this bike was built for.

We can’t wait to get started.

Griffin Conway
Owner / Vision Creative Co